ReevaTara was born not just from a love for jewelry, but from a shared desire to begin again — to carve a path forward through creativity, courage, and connection.

At a time when my mom, Tara, was searching for a renewed sense of purpose, I too was standing at a crossroads — having stepped away from a familiar career, driven by the need to create something of my own. Something meaningful. Something that reflected both of us.

So we turned to each other.
And from that space of possibility, ReevaTara was born.

A brand where my mother’s timeless elegance meets my modern edge.
Where her name — Tara, our constant North Star — guides our journey.
And Reeva, like a river, symbolizes flow, growth, and reinvention.

ReevaTara isn’t just about jewelry. It’s about starting anew.
It’s for women who evolve — with grace, with fire, and with fearless style.

Through this brand, my mother finds a new rhythm, and I find the freedom to build something bold and beautiful — from scratch, together.

This is our story. This is our sparkle. This is how we flow.